Opportunity for domestic brands
As the crisis of confidence sony VGP-BPS5A, which prompted the public’s brand awareness of the rise of mobile phone batteries, mobile phone battery will be the domestic brands the best opportunity to break through.
First wife battery several hundred yuan price, many mobile phone users can only watch the price of disappointed, but the price of domestic brands ranging from first wife battery cells and the middle of counterfeit batteries at the same time, the quality can be better guaranteed. Therefore, it can be predicted that in user security awareness has increased the trend, domestic brands will be subject to market in favor of the sony vgp-bps2a , sony vgp-bps2b battery.
The domestic battery to grasp this opportunity, first of all need to do is to rectify the market, those inferior battery out of the market.
To rectify the market, we must first establish its own brand. After all, hundreds of millions of mobile phone battery is for the retail public, while only a cell phone attached to an accessory. If there is no large-scale publicity and establish a strong brand recognition, it is difficult to influence the public’s consumption choices. At present, China has a number of the stronger mobile phone battery manufacturers, such as the Scud, BYD, Desai, Lenovo, TCL and so on, but they sony vgp-bps9/b are in the public’s brand awareness is not enough enjoys popular support.
In addition, in the current market environment, the proliferation of counterfeit batteries, how to create better channels for consumers to purchase genuine authentic, it will be the key to open up the situation. In this regard, the Scud batteries arrived at the forefront of the industry, we understand that in 2007, SCUD Group will develop 300 stores, shop channels all over the country. Brand stores extensive laying, for mobile phone users to buy genuine sony vgp-bps9/s and sony vgp-bps9a/b batteries, providing a reliable channel; the same time, establish a mobile phone battery brands also play a very large role. In the public awareness of the increasing trend of the brand, if the domestic brand mobile phone battery stores to spring up all over the country, then the counterfeit batteries will gradually lose their living space.
