Battery recall news
From about 10 years ago, mobile phones sony np-f970 in China began to promote, so far, as a personal and convenient communication tool, mobile phones in the Chinese market has been basically popularized. In the majority of the user’s mind, that should have been relatively quiet the mobile phone market, on entering the second half of 2007 but due to several who paid close attention to the ensuing events: First, Apple’s first smart phone - iphone listing and followed by questions; then Motorola cell phone batteries accidental explosion; Recently, Nokia has announced the recall of 46 million global market, cell phone batteries.
As in the global market from causing hundreds of accidents related to the battery overheating, August 14, 2007, Nokia announced that due to existence of the risk of overheating, will take the initiative in the global recall of 46 million mobile phone batteries manufactured by Matsushita.
Just because there are nearly a hundred-related accidents from occurring, Nokia will result in a global recall of 46 million mobile phone batteries, the direct economic loss is obvious, while this “recall incident” will certainly be the normal operation sony np-bg1 of the Nokia adversely affected.
Since the recalls have brought the loss is obvious, then the Nokia is not making a fuss? Next, let us from the crisis management perspective of bonding since before the accident occurred nearly one hundred to analyze Nokia’s initiative to recall the events of the bar.
1, ahead of the enthusiasm of people praise. The last two years, the “recall” in the major media exposure is very high, from a notebook battery recall, to the digital camera recall, and then to recall more vehicles. Recalled the incident on a variety of point of view with nikon en-el3, for all relevant firms, mostly the choice of last resort because, after all, the recall of such products will bring to the vendor is not a small loss.
This point of view, take the initiative to recall 46 million Nokia batteries practice, with most products when the manufacturer recalled the helplessness of expression in sharp contrast. Starting from nearly one hundred accidents analysis to this group of mobile phone battery safety problems exist, then in the “preventive measures” under the guidance of the concept of the voluntary recall of possible problems of 46 million batteries. Nokia, by virtue of their own initiative to recall, to avoid the recurrence of the accidents and the spread of the crisis, its response to the crisis is hard to praise the initiative of the incident.
2, active popular responsibility. In the wake of the accident, when mobile phone batteries, cell phone manufacturers can take the initiative to assume responsibility for this accident is directly about the crisis will worsen the spread of the decisive factors. At the same time, which is also a party businesses can not get the nikon en-el4 key to the user choice the people.
On this occasion take the initiative to recall events that the mobile phone battery, Nokia with their own actions to fully assume the responsibility of the previous incidents, and a great loss to his own guarantee the safety of our customers use of mobile phones. With such a generous move, Nokia will undoubtedly enjoy the support of the majority of users.
Third, through the media to communicate in good faith. The release of the battery recall information at the same time, Nokia is also using the major authoritative media of the cells involved in the recall of the models is described in detail, and to recall the nikon en-el4a battery identification, carried out a detailed narrative and icon, so that no doubt greatly facilitated since the majority of users of mobile phone batteries recognition.
In addition, according to media reports, since August 15 is the Nokia cell phone battery recall on the first day, due to large number of users to confirm the battery, Nokia’s customer service system for a time in a semi-paralyzed state. Under such unfavorable circumstances, Nokia respect for the general user to indicate that the after-sale hotline, official websites and authorized repair center channel to replace the battery in three ways, so that a single change has been undoubtedly a reasonable diversion channels to ensure that the users cell phone the battery recall and replacement of efficiency.
Event Analysis: As before, there had been nearly a hundred-related accidents from mobile phone batteries, Nokia’s global market, 46 million batteries recalled the initiative, its strong sense of social responsibility and the “preventive measures” in crisis management concepts, and the product recalls many of the enterprises concerned in stark contrast. Nevertheless, a massive battery recall, Nokia will bring huge economic losses, but because of its positive and proactive product recalls, making the occurrence of accidents related to the olympus li-10b battery has been completely resolved, at the same time, Nokia also and won the hearts of customers to successfully defused a crisis that may arise outside of the decision.
Final needs to be emphasized is that Nokia only been able to achieve the success of this deal with the digital camera battery incident, instead of “preventive measures” sense of crisis is inseparable from public relations, it is by virtue of an unprecedented sense of crisis, only to survive Nokia of the difficulties. Hope that the broad domestic enterprises to be able to Nokia as a benchmark, to correctly understand and deal with unexpected public relations crisis.
